About That Economy…

I was in the bookstore the other day, picking up a copy of Robert Bly’s new book, 88 Money-Making Writing Jobs. I needed some new ideas on where to pitch my services, and the book has already proved useful in inspiring me to expand my search for clients.

Anyway, it was a Thursday afternoon around 2 o’clock. The bookstore was full. It wasn’t a deep downtown mall location – I live uptown. The high schools hadn’t let out yet by that hour. And the people in the store weren’t just browsing to stay out of the cold, either. There was a line at the till.

What is driving all these people to spend their scarce dollars on books and magazines?

Hope.

President Obama does not hold the trademark on hope. Biz books on managing finances and starting a home based business are flying off the shelves. Books about investing and recovering your investments are gaining popularity.

Books from the bookstore are expensive, yet people are still buying books en masse. Think about that from an internet perspective… If you are marketing e-books with this same investing and home business information, you are selling them for probably half the price of a book from Indigo or Barnes & Noble, and you are getting more profits on each sale than you would be if you sold your book in a bookstore.

Day after day people are scouring the internet looking for jobs, business ideas and most of all hope. Is your marketing in line with today’s needs?