Or at least it felt that way. Though I can’t say I wasn’t warned. And it was certainly better than the legal document I once read that went on for seven pages before the first period.
Glen, the 12-year-old who runs ViperChill, wrote an excellent post about… well, lots of stuff, actually. Pretty insightful for a kid whose voice hasn’t cracked yet. (ok, he’s not 12 – but he ain’t much older!)
Basically, what it all comes down to is “Do you have the balls to be remarkable?”
Yahoo! played it safe with their portal, and then Google came along with their simple search interface. MySpace played it safe and stopped innovating, and then Facebook stole the social network crown. Newspapers played it safe and now most of them are struggling to find leverage online.
Playing it safe is easy. But it’s also boring and predictable. Taking risks might (probably not) alienate your potential audience, but that’s fine. You will build an audience who loves whatever it is you’re doing differently.
Either pour yourself a glass of wine and settle in to read the whole post, or get to work 15 minutes early tomorrow to read it over coffee. Whatever you choose, go read it.
Thanks to Rizzn at SiliconAngle for sharing.
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I was writing at his age, too.
If I was half as good as he at his age, though, well, I don’t know what, but I know I’d feel a lot less envious right now.
Smart kid.
I regularly push my readers and student marketers to pick the clients/markets/projects they really want, reasoning you’re far more likely to create amazing work when it means something to you.
Taking a risk is a lot easier when you’re taking one in a direction you find interesting…
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