Ok, Twitter has been around a while now, and we all pretty much have the hang of it. There are $5 Twitter Tricks, TwiTips and more out there to help you navigate Twitter and gain followers.
Most of the tricks you learn aren’t that helpful, except for making numbers go up. Your new “followers” are not even interested in the topics you tweet about.
Last night, tweeting for a client, I came upon a Twitter party. Using a hashtag, hundreds of people participated in one huge conversation on Twitter. The “party” was relevant to my client’s business, so I joined. Chatted it up with dozens of people. Added a bunch of them to my lists. And I TRIPLED followers on Twitter for my client.
TRIPLED! Even I was shocked!
Because we were all attending this Twitter party, using the same hashtag, these new followers are all interested in the same things. That means they are relevant to my client.
This can be looked at from two sides. Obviously, as a tweeter, I was able to connect with kindred followers. So joining these Twitter bashes is clearly beneficial. Then there’s the organizers. Pick a day and time, and start spreading the word around Twitter, to key relevant people, then let the party start. Give away prizes. Ask questions that participants can answer. Spark conversations. It builds recognition for the brand/person organizing the party. Your company/brand gains tons of good will from people participating.
Once every few weeks I take part in the #journchat Twitter parties. Monday nights, 7:30pm EST. Dozens of journalists, editors, freelancers and more take part.
What Twitter events could you take part in or organize to promote your brand?
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4 users responded in this post
On Twitter, which Wendy Sullivan are you?
Hi Scott – none of them. I tweet as my mouthy, obnoxious and widely hated political alter-ego, @RightGirl. You may not want to follow me unless you are a) conservative, b) thick skinned, or c) clinically insane.
Wendy
C) Clinically insane….I just found your vagina. I hope no one followed me!
Great tip! I’ve done #journchat as well as #editorchat. Whenever you go to a conference, you can also gain followers by live tweeting a few of the panels or speakers and using the conference hashtag. It’s always neat to sit next to someone and realize they’ve just RT’ed your tweets. Instant conversation starter!
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