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21

Mar

How to Write a Marketing Plan

Posted by Wendy Sullivan  Published in Marketing

Whether you are launching your own product, wooing investors or promoting a product for a client, it is important to have a marketing plan in hand to refer to.
Unlike a sales pitch, the marketing plan is a back-office document that outlines the following:

Introduction to your product
Features and Benefits
Unique Selling Proposition (USP)
Target Demographic
Market Analysis
Competition
Marketing

Introduction
Briefly describe your [...]

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Tags: Marketing

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5

Feb

Quickie: Traffic-Catching Headlines

Posted by Wendy Sullivan  Published in Blogging

IttyBiz writes a blog post this morning:

How To Deal When You Want To Have Sex With A Client
No idea. But let me know if you come up with anything.
Moving on.
Coffee aaallll over my keyboard. Now that’s a headline guaranteed to draw traffic.

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Tags: Blogging, Marketing, traffic

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24

Jan

About That Economy…

Posted by Wendy Sullivan  Published in Books, Business, E-Books

I was in the bookstore the other day, picking up a copy of Robert Bly’s new book, 88 Money-Making Writing Jobs. I needed some new ideas on where to pitch my services, and the book has already proved useful in inspiring me to expand my search for clients.
Anyway, it was a Thursday afternoon around 2 [...]

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Tags: E-Books, Home Business, Marketing

1 comment

23

Jan

Go Green to Make More Green

Posted by Wendy Sullivan  Published in Business, Niche Writing

I am an environmental mercenary. I live in Canada, so I’m all for Global Warming™, even if it means sacrificing Mexico. Seriously, I want to spend my winters on a resort beach in Thunder Bay, Northern Ontario, soaking up the sun and the margaritas. Save the Global Warming™ guilt for the people in California. That’s [...]

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Tags: Copy Writing, Environment, Global Warming, Marketing

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13

Nov

Hot Gossip

Posted by Wendy Sullivan  Published in Business

The only thing freelancers and web workers seem to be talking about this week is the launch of Naomi Dunford’s Online Business School. It’s like the toy all the cool kids are getting for Christmas, only Christmas was apparently yesterday.
Have I bought it? No, not yet. Trying to scrape up the dosh.
Do I want it? [...]

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Tags: Business, Marketing, Online

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22

Oct

Leaving the Cube: Working from Home

Posted by Wendy Sullivan  Published in Books, Freelance

I left Cubicle Hell back in April – and not by choice, either. Sometimes these things just happen. In my case, I began searching for another corporate gig, and freelancing on the side just to earn a few dollars to tide me over. It was months before I realized that a) the economy sucked and [...]

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Tags: Books, Freelance Writing, Marketing, Work from Home

2 comments

About Wendy

Wendy Sullivan is a blogger, freelance writer and internet radio host: A One-Woman Content Provider

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Recent Entries

  • Small Business Accounting
  • Why I am sick of writing blogs
  • Changing direction, or standing still?
  • Don’t forget to bathe
  • Back in the saddle again
  • Currently Reading: Working Naked
  • Remember, remember, your novel in November!
  • Going it alone: ebooks
  • Copywriting Scorecard for Bloggers – New Resource for Bloggers
  • Grants for Small Business in Ontario

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  • Random Selection of Posts

    • Get Your Book Proposal Critiqued
    • When the Words Hurt
    • Attention podcasters!
    • Freelance Writing Means Never Having to Wear Pants
    • On Interviewing
    • Starting a Blog
    • Reminder: Become a Blogger is Live
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